Our History
From a bold launch in China to becoming Pakistan's most exciting SUV brand — this is the story of JETOUR.
Our Journey
Key milestones that have defined JETOUR's journey from China to the roads of Pakistan.
JETOUR is Born
JETOUR Automobile was established in 2018 as a subsidiary of Chery Automobile — one of China's largest and most reputable automotive groups. Built on decades of engineering expertise, JETOUR was created to deliver stylish, reliable, and feature-rich SUVs to the global market.
Rapid Global Rollout
Within just one year of launch, JETOUR established a presence in over 20 countries across Asia, the Middle East, and Africa. The X70 and X70S models earned immediate acclaim for their bold design, spacious interiors, and competitive pricing.
1 Million Vehicles Sold
JETOUR crossed the milestone of 1 million cumulative vehicles sold globally — a remarkable achievement in just three years. This growth was driven by strong demand across emerging markets and a loyal customer base that trusted JETOUR's commitment to quality.
JETOUR Arrives in Pakistan
Ittehad Motors became the official authorized distributor of JETOUR in Pakistan, launching operations with a flagship showroom in Islamabad. Pakistan became one of the brand's most strategic markets in South Asia, with strong demand from day one.
JETOUR Dashing Launched
The JETOUR Dashing made its debut in Pakistan — a bold, sporty SUV packed with premium features including a panoramic sunroof, 10.25" twin-screen infotainment, 40W wireless charging, and a 1.5T turbocharged engine. It quickly became one of the most talked-about launches of the year.
X70 Plus — Flagship SUV
JETOUR expanded its Pakistan lineup with the X70 Plus — a full-size premium SUV offering 7-seat capacity, a 2.0T turbocharged engine, ADAS safety suite, and a luxurious interior. Showrooms in Lahore and Karachi opened to meet growing nationwide demand.
Growing Stronger
JETOUR Pakistan continues to expand its aftersales network, service centres, and dealer footprint. With new models on the horizon and a rapidly growing customer base, JETOUR is cementing its place as Pakistan's most exciting SUV brand.
Looking Ahead
JETOUR Pakistan is just getting started. With a growing network of showrooms across Islamabad, Lahore, and Karachi, and a dedicated aftersales team, we are committed to delivering world-class ownership experiences right here in Pakistan.
New models are on the way. Our service infrastructure is expanding. And our mission remains the same — to give Pakistani drivers the best SUVs at the best value, backed by the trust of Ittehad Motors.